Ignite launch its new Ignite Research Labs today, which it will use to test and develop new strategies for market research "aimed at better understanding consumers and human decision making."
Ignite has also released their 'State of the Nation 2015' report. Key findings include that Ireland is very much divided into three, 39% surveyed feel that the economy has stabilised, 25% are pessimistic about economic growth and 36% believe the situation is improving. While most reported doing okay in terms of personal finance (34%), the same number are surviving, 19% are struggling and 5% say they are under real pressure.
The over 55s, under 25s and men are the most optimistic about economic recovery. 38% of men are optimistic for growth going forward, while 42% of 18-25 year olds are. 45-54 year olds are the least optimistic, though 43% think that the economy has stabilised. 26% believe the economy risks declining for 2015.
Money worries are the biggest concern for 46% of those surveyed, with being more worried about it than men. (51% versus 42%) Personal spending saw no change between 2014 and 2013 for 40% or respondents, though 28% say they spent slightly less. Only 15% report to spending more money compared to the previous year.
© 2014 - Checkout Magazine by Jenny Whelan.