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Irish Grocers Benevolent Fund (IGBF) Redesigns Logo And Launches New Website

Following a major strategic review process, The Irish Grocers Development Fund (www.IGBF.ie) a voluntary registered charity, has announced the development of a new logo and the launch of its new website.

Speaking about the new initiatives, Des Redmond, Development Director commented “Following the strategic review, the first of our initiatives is now going live with the redesign of the existing logo. The change is evolutionary and retains basic elements of the previous logo updated in a more modern cleaner layout communicating what the IGBF actually is.

"The new logo incorporates a new tag line: ‘Your Charity Your Colleagues’, which the organization says communicates the nature of the charity and seeks to achieve a strong connection and buy in with its retail and supplier audience."

In addition to the development of the new logo, early October sees the launch of the new IGBF web site – www.IGBF.ie. The new web site marks a dramatic change from previous versions in so far that it is interactive and responsive across all existing hardware / software e.g. Laptops, mobile phones, Android etc. The site not only facilitates full details of the IGBF, its ethos, its history and voluntary members but also incorporates a facility for online donations through mycharity.ie.

In addition, the site will carry the facility for receipt of the IGBF Newsletter from January along with social media access.

© 2013 - Checkout Magazine by Stephen Wynne-Jones

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