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Karen Koster Is The New Face of Pregnacare®

Published on Oct 31 2014 12:43 PM in Retail

Karen Koster Is The New Face of Pregnacare®

Pregnacare has announced that TV Presenter and Mum to be, Karen Koster, is the new face of Pregnacare® pregnancy supplements range. Pregnacare® is currently the number one pregnancy supplement range in Ireland developed for women who are planning a pregnancy, as well as those already pregnant or breast-feeding.

Karen said: “For the past year, taking Pregnacare® pregnancy supplements both before and during pregnancy has been a part of my daily routine. Health and fitness are really important to me and I firmly believe that what you put into your body has a considerable impact on how you feel.

“The reality of having a busy life is that it’s not always easy to eat the perfect diet. Pregnacare® provides me with the nutritional support that I need, and gives me the reassurance that I’m providing the right balance of nutrients for myself and my growing baby.”

Karen, who is expecting her first baby in December 2014, is best-known for presenting Xposé, TV3’s celebrity, fashion and beauty show. Since joining the station in 2004, Karen has become one of TV3's most prominent presenters. In addition to hosting Xposé, Karen has also presented The TV Now Awards, Ireland's Top Teens, Midday, and Total Xposuré.

Alan Finn, Marketing Manager for Vitabiotics® in Ireland commented, “Karen personifies the Pregnacare® brand. Women who are starting families can relate to Karen as they too juggle a demanding work life with the desire be fit and healthy while providing healthy nutrition for both themselves and their baby.”

He continued, “It has long been recognised by health professionals that taking folic acid before and during pregnancy is important in reducing the risk of neural tube defects. Pregnacare® contains the recommended 400mcg level of folic acidi but also has the added benefits of the other minerals and vitamins to help keep Mum and baby healthy”.

In a recent survey* among almost 2,000 eumom members, two out of three respondents said that they started taking a pregnancy supplement as soon as they found out that they were pregnanti and over half the mums who responded said that their doctor or midwife had recommended taking a supplement.

Almost three in four doctors, midwives or pharmacists recommended Pregnacare® over other pregnancy supplement brands to those surveyed. During pregnancy, a baby is totally reliant on what a mother eats as his or her only source of nourishment, so even with a good diet, extra specific nutrients can be important. Each nutrient in Pregnacare® has been formulated by experts at a precise level, in moderation for pregnancy.

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