Spar Ireland has launched a series of innovative cooking videos starring Irish Olympic gold medallist Kellie Harrington and Limerick-based chef Eoin Sheehan.
The six-part series, entitled Coaching Kellie, is part of Spar’s ongoing commitment to promoting healthy eating and living a healthy lifestyle.
It is the latest instalment in the Spar Better Choices initiative, which aims to encourage customers to make healthy choices when shopping at Spar stores.
The series revolves around Sheehan ‘coaching’ Harrington in the kitchen, as they create delicious and nutritious meals from a variety of products from the Spar Better Choices range.
As a top athlete, Harrington is discerning when it comes to food choices, and the series aims to provide practical guidance to preparing nutritious meals, as well as offering tips on pre- and post-workout nutrition.
The series will run from early April until early July, when Harrington will be heading to Paris for the 2024 Olympic Games.
There will be six videos in total, featuring Spar Better Choices products, and the campaign will be supported by social and digital channels.
The first video is now live across Spar’s social-media platforms. It features Harrington learning to make a high-protein breakfast frittata – perfect for fuelling up ahead of early-morning training.
Recipes to accompany the series are available on Spar’s website: www.spar.ie/recipes.
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