Kerry has launched the Great Culinary Taste to 'help meet the changing needs of consumers' in prepared meals.
'Great Culinary Taste is a simple approach to working with our customers to create simple dishes that are inspired by the market, as well as delivering on the taste and innovation agenda,' the Taste & Nutrition company said in a statement.
“Informed consumers are demanding more from the foods they eat, but taste remains a key driver of consumer choice,” said Grace Keenan, Kerry marketing manager, savoury.
“They want simple, transparent ingredients and reassurances that what they are buying is good for them and their families. This creates complexity for the developers of prepared meals, who need to create taste experiences, at scale and without compromising on labelling or nutritionals.”
The group said that it aims to take the ingredients prepared meal manufacturers already have available, add a little bit of 'culinary magic and know-how', to enable them to enhance the taste of existing consumer favourites or add to their range by creating other product variants including 'more authentic and ethnic dishes'.
“To really bring great Great Culinary Taste to life, our chefs from around Europe, have develop a toolkit that can stretch the ingredients already available in a development kitchen, to produce other prepared meal variants and drive costs even lower, by maximising what is already in the larder,” Thomas Duffin, development chef, Kerry Taste & Nutrition said.
“This approach can help manufacturers introduce a new prepared meal to the market, reinvigorate an existing consumer favourite, or create a richer, more premium taste experience”.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.