Kevin the Carrot will make his highly anticipated return to Irish television screens today (Thursday 10 November).
This year’s ALDI Ireland Christmas ad opens with Katie, Baby, Jasper and Chantenay hurrying through a busy airport, as they race to catch a flight to Paris.
Once they are sitting happily on the plane, Katie notices that someone is missing – it’s … ‘KEVIN!’
Separated from his family, the scene cuts to Kevin, who is all alone at home.
He is watching the big game on TV when he hears heavy footsteps of an unknown intruder on the roof.
‘Quaking in his roots,’ he devises a plan to ward off the uninvited guest.
What follows is a series of fun, incident-packed exchanges between Kevin and the intruder, culminating in a finale where the identity of the intruder is finally revealed.
‘Eagerly Anticipated Christmas Advert’
Rita Kirwan, marketing director, ALDI Ireland, said that it is always the “most wonderful time of the year” when Kevin the Carrot returns to our screens.
“Everyone at ALDI Ireland is thrilled to share this year’s eagerly anticipated Christmas advert,” Kirwan added.
“This year’s ad pays homage to a beloved Christmas family classic that is sure to entertain film fans, and we reckon it’s our best yet! Over the last seven years, Kevin has become part and parcel of the festive season here in Ireland, and we’re confident that his performance this year will have Irish viewers shouting, ‘KEVIN!’”
Irish viewers can catch their first glimpse of ALDI’s Christmas ad on TV during commercial breaks at 5.43pm, during Virgin Media One’s news, and also at 5.30pm, during RTÉ’s Six One news.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.