Kevin the Carrot has made a return to Irish television screens as part of Aldi’s new fresh-food campaign, launched as rugby takes centre stage in France next month.
‘Kevin’s Root To Paris’
Explaining the concept behind the ad, the discounter noted, ‘Under the watchful eye of Ireland’s coaches and players, including Paul O’Connell and James Ryan, Kevin is put to the test as he attempts to prove just how scrum-ptious he is and hopes for a spot in a match squad.
‘He may only be three inches tall, but he’s good with the ball!’
The ad also includes cameos from Gilbert the Grape and the imposing Sebastien L’Oignon.
‘Will Kevin achieve grate-ness, or will he be left cheering on the boys from the stands? Either way, come on, Ireland, we’re rooting for you!’
‘Fresh’ New Secret Weapon
Rita Kirwan, marketing director, Aldi Ireland, said, “Just when you thought the Irish rugby team couldn’t get any stronger, Aldi wanted to give our lads a ‘fresh’ new secret weapon.
“As fresh-food partners to Irish Rugby, we are delighted to make the iconic Kevin the Carrot available to join the Irish camp. With the help of Aldi ambassadors Paul O’Connell, as coach, and senior player James Ryan, we’ve put him through his paces, with the hope of getting him up to scratch.
“Kevin the Carrot has his roots in Ireland – some as long as 14 inches! – and we know Irish viewers will be only delighted to see Kevin back on their screens.”
Official Fresh-Food Partner
As official fresh-food partner to Irish Rugby, Aldi noted that it is pulling out all the stops to get behind Ireland.
Customers can show their support for Ireland and take their pictures with Kevin the Carrot cut-out displays in 160 Aldi stores nationwide.
From 7 September, Aldi customers will be able to get their hands on exclusive merchandise, including limited-edition Irish Rugby Kevin the Carrot plush toys and Kevin the Carrot inflatables (€4.99), with a portion of the proceeds being donated to Barnardos, as well as official Rugby World Cup balls (€12.99) and Rugby World Cup tops (€19.99).