Lidl And Crosscare Partner To Distribute Excess Food To Charities
Published on Sep 23 2013 4:45 PM in Retail
Lidl Ireland and Crosscare Dublin Food Bank have partnered to launch Ireland’s first Mobile Food Bank. The partnership will divert 300 tonnes of food and create 120,000 meals annually for those in need.
The mobile foodbank will collect surplus food and non-food products from selected Dublin Lidl stores and distribute it to 70 charities, in each of the localities. Any leftover food will be delivered to the three Crosscare Community Cafés, which cater for over 600 people on a daily basis and through a Meals-on-Wheels service. Lidl will also provide a refrigerated van, vehicle insurance and fuel to the Crosscare team of volunteers.
Caitriona McCarry, PR & Marketing, Lidl, said, “This is the first time a retailer in Ireland has ever established a Mobile Food Bank, taking food that is perfectly edible but may not meet the requirements for sale, and bringing it directly from the store to those most in need right across Dublin. All aspects of the system will be monitored to ensure that the project is a great success and benefits those affected by food poverty in Ireland.”
© 2013 - Checkout Magazine by Genna Patterson