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Lidl Claims It Will Change Name Pronunciation To Suit Irish Consumers

By Publications Checkout
Lidl Claims It Will Change Name Pronunciation To Suit Irish Consumers

German discount retailer Lidl has announced on its Twitter page that from May, its name will be no longer be pronounced as ‘lee-dell’, but instead will use the more common Irish pronunciation of ‘lid-ill’.

As the announcement was made on 1 April, it can be assumed that the news is the retailer’s April Fool’s joke for this year.

A tweet appeared on the retailer’s account this morning, saying, "As many struggle to pronounce Lidl properly (it's Lee-dell) from May we will go with Lid-ill based on your feedback."

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Lidl wasn’t the only retailer celebrating the first day of April, with Tesco sending out a press release claiming it will be putting signage on its floors to make it easier for shoppers looking down at their phones to navigate stores.


“We are constantly evolving our business to keep up with changing shopping habits and if the nation’s standard eye-level is lowering as a result of the mobile era, we as a business need to be adapting to these changes,” it said in its statement, adding in its note to editors to ‘refer to the date of this press release’.

Meanwhile, Supermac’s announced a plan to put an outlet in popular Dublin nightclub, Copper Face Jacks.

© 2016 - Checkout Magazine by Jenny Whelan.


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