Lidl is reportedly considering taking legal action over what it says are 'factual inaccuracies which have been blatantly mis-communicated' in a recent pricing survey of own-brand products commissioned by Aldi and published last week.
In the survey carried out by retail analysts at Grant Thorton, it indicated a 'wafer-thin margin of less than 1%' between the German retailers, which appears to be in Aldis favour.
The Lidl spokeswoman pointed out that in the apple category, the Aldi survey listed €1.49 as a weighted comparison for Lidl’s Oakland Red Apple Tray in Dublin and Galway while in Limerick and Cork, the survey used the price of Lidl’s Pink Lady Apples which cost €2.99.
She also highlighted two differed strawberry jams priced in Lidl, one which cost €0.90 and another “premium conserve” which was put at €1.93 as well as two differed prices for its bacon.
“When the three errors listed above are amended and the correct products and prices are compared, Lidl’s total basket price should be €64.04 which is a full €1 cheaper than Aldi,” she said. “Lidl is currently looking into legal options around the factual inaccuracies which have been blatantly miscommunicated by Grant Thornton and Aldi.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.