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Lidl Ireland Launches Annual Trolley Dash

By Donna Ahern
Lidl Ireland Launches Annual Trolley Dash

Lidl Ireland has teamed up with celebrity duo Brian Dowling and Arthur Gourounlian to launch the return of Trolley Dash.

The retailer’s biggest and most-loved fundraiser of the year offers shoppers the opportunity to win their entire Christmas food shop for just €1, in aid of charity partner Jigsaw.

Every store across the country will have one winner, who will be challenged to a Supermarket Sweep-style dash around his/her local Lidl store, to grab as much Christmas shopping as possible in just a few minutes.

Tickets will go on sale in all Lidl stores across Ireland on Saturday 12 November, for two weeks only.

All (100%) of the proceeds from the ticket sales will be donated to Jigsaw, whose mission is to support youth mental health in Ireland.


Jigsaw provides vital support to more than 250,000 people in schools, communities, workplaces and clubs across Ireland, whether that be a listening ear, giving expert mental health advice, or offering families, teachers, and those who support young people ways to cope.

Funds Raised 

Running for its eighth year, Lidl’s Trolley Dash has raised more than €2 million for its charity partners since its inception.

Commenting at the launch, Brian Dowling highlighted that all the funds raised from the Trolley Dash ticket sales go to Lidl’s charity partner.

“It’s fantastic to see Lidl Ireland continue to support its communities through initiatives like the Trolley Dash – 175 lucky shoppers will get the chance to bag their Christmas shopping for just €1, and with all proceeds from ticket sales going directly to Jigsaw, we are thrilled to be part of this festive fundraiser,” he said.


Important Local Fundraiser 

Speaking about Lidl’s Trolley Dash this year, Elaine O’Connor, head of CSR, Lidl Ireland and Northern Ireland, highlighted that Trolley Dash is one of Lidl’s most important local fundraising activities of the year.

“This year, the festive season brings its own unique challenges, and the significant funds raised from Trolley Dash will continue to make a huge difference to the welfare of future generations we support through our foundation,” added Joseph Duffy, CEO of Jigsaw.

“The support from Lidl Ireland makes that possible.”

All winners will be contacted directly by their local store and invited to take part in the Trolley Dash at their Lidl store before it opens.


This gives the participants a clean run at the aisles, to grab as many items on their Christmas shopping list as they can.

Dashes will take place on Saturday 3 December and Saturday 10 December.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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