Lidl Ireland Launches New Irish Skincare Brand In €1m Supply Deal

By Sarah O'Sullivan
Lidl Ireland Launches New Irish Skincare Brand In €1m Supply Deal

Lidl Ireland has launched its first Irish-made own-brand skincare line, Ár Ocean, in an exclusive supply deal worth €1 million.

The deal, with Ballina-based ULTRAPURE LaboratoriesÓ, will see four Ár Ocean skin products stocked across Lidl’s 220 Irish stores.

Included in the collection are a combined cleanser and toner (€3.49), moisturiser (€4.99), eye cream (€3.99) and face serum (€4.99).

The family-run Mayo business employs a team of 20.

It is an award-winning producer of Guaranteed Irish and natural muscle recovery, skincare and wellness products.


ULTRAPURE LaboratoriesÓ won the Home and Lifestyle award at the 2024 Guaranteed Irish Business Awards.

It also won bronze in the Rising Star category at the 2023 Family Business Awards.

Lidl and ULTRAPURE LaboratoriesÓ have been working to develop Ár Ocean for almost two years.

The line aims to harness the nourishing properties of sea minerals and Irish moss cultivated from the Atlantic.

This then creates a nutrient-rich, moisturising and luxurious skincare collection at an attainable price.


Ár Ocean surged ahead in the satisfaction stakes within a recent customer research study.

94% of respondents said they would recommend Ár Ocean products to a friend.

96% said they were satisfied with the products, while 90% said

A further 90% of panellists said they would continue using the products after an initial trial period.

‘Premium Feel’

Speaking about the deal, the owner of ULTRAPURE LaboratoriesÓ John Dempsey said, “As one of the leading cosmetics manufacturers in Ireland, we’re thrilled to partner exclusively with Lidl Ireland on a brand new skincare range which perfectly captures the transformative properties of Irish sea moss and minerals for a luxurious, premium feel.


“We worked closely with Lidl to really capture the essence of the brand which shines through with Ár Ocean – naturally sourced, expertly formulated and 100% Irish.

“We’re thrilled to secure a new €1 million supply deal to bring Ár Ocean to shoppers across the island and to partner with Ireland’s leading discount supermarket retailer.”

A buyer at Lidl Ireland and Northern Ireland Emma Nolan said, “Our Cien beauty and wellness range continues to be loved by shoppers and we’re delighted to now expand our cosmetics offering with the launch of our first ever own brand and Irish made premium skincare range, Ár Ocean.

“Our ambition for this collection is to provide customers with a quality, premium product at a low cost.

“We’re delighted to work with ULTRAPURE LaboratoriesÓ on this collection, an award-winning Irish producer using 100% locally sourced ingredients.


“For us, the partnership further demonstrates our commitment to supporting Irish producers, with €1.6 billion procured last year from Irish suppliers and business partners.”

Read More: Lidl Ireland Breaks Ground On New Clondalkin Store

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