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Local Community Retail Brand XL Celebrates 25th Birthday

By Donna Ahern
Local Community Retail Brand XL Celebrates 25th Birthday

Retail brand XL celebrated its 25th birthday at its annual Retailing Standards Awards, which recently took place at the Hodson Bay Hotel, in Co. Westmeath.

Hosted by BWG Foods – owners and operators of the XL retail brand in Ireland – the awards ceremony ‘recognised XL stores that demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits’ that were carried out by Irish retail audit company SMA Retail Specialists.

In total, 18 Retailing Standard Awards were presented to XL retailers, including the Store of the Year Award, which was won by Enda Scully’s XL, Daingean, Co. Offaly.

Invaluable Service 

The celebrations on the night also paid tribute to how XL retailers have been providing an invaluable service to their communities and customers for a quarter of a century, and how the brand continues to grow and evolve.


Commenting on the celebrations, Paul Bealin, sales director, cash and carry, BWG Foods, said, “XL retailers have been proudly serving their communities and customers for 25 years, and it was wonderful to be in a position to celebrate that achievement together for the first time since the advent of the Covid-19 pandemic.

“I want to congratulate all XL retailers on their achievements, with a special word for Enda [Scully] and all the team in Scully’s XL, Daingean, on continuing to set the benchmark for the XL brand and marketplace overall. Here’s to another 25 years of outstanding retail service!”

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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