Lucozade Goes Large With Outdoor Display
Published on May 14 2014 7:44 AM in Retail
Lucozade Energy has teamed up with Kinetic and Mediacom to unveil an outdoor installation at The Barge pub on Charlemont St in Dublin, featuring the 'Powered by Glucose' hero Dan.
The installation is the latest element of an ongoing OOH campaign for Lucozade, which has consisted of large format billboards, 6 Sheets, transport formats and digital OOH. The installation, which was produced by ImageZoo consists of a vinyl banner, a giant 3D bottle of Lucozade Energy made of fibreglass and a four-metre high cut out of Dan.
“This is a strategically integrated element to the Lucozade Energy Powered by Glucose campaign," said Michelle Darlington, Marketing Manager, Lucozade Energy.
"It drives brand awareness for Lucozade Energy and brings the action packed energy commercial to life in a channel which is of significant focus for the business. The activation taking place inside The Barge pub including meal deals, pub screen advertising, impactful point of sale, is integral to the success of this activity.”
Pictured are Simon Durham, Director, Kinetic; Michelle Darlington, Marketing Manager Lucozade Energy, Lucozade Ribena Suntory Ireland Limited; David Ahlstrom, Business Planning Director