BWG Foods' Mace brand has unveiled The Irish Hospice Foundation as its new charity partner for 2014/15, with the goal of raising €100,000 for the charity. In particular, the partnership will focus specifically on fundraising for the Foundation’s Nurses for Night Care program.
Mace will kick off its partnership with the sale of Halloween chocolate lollipops for €1 at stores nationwide, proceeds of which will go to the charity, as well as donating 10 cent from bottles of MACE water purchased along with a contribution from 50 other everyday items in the MACE Own Brand Range.
“For the first time, we asked retailers to decide who the MACE charity partner should be and the Irish Hospice Foundation stood out because the charity is centered on a cause that touches a lot of people and carries out great work in local communities," said Alex Banahan, Sales Director, MACE.
"Also, it has a nationwide footprint and this was very important to our retailers who also operate right across the country. We have an ambitious target to raise €100,000 for the charity, so we will be working with our independent retailers on several national and store level initiatives, and hope that our customers will be keen to show their support.”
The Nurses for Night Care programme helps non-cancer patients with life limiting illness end their days at home surrounded by their families.
