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Majority Of Irish Consumers Feel Food & Drink Are Too Expensive Here

By Publications Checkout
Majority Of Irish Consumers Feel Food & Drink Are Too Expensive Here

Almost 90% of Irish people feel that Ireland is an expensive place to buy food and drink.

This is according to iReach Insights, who conducted a nationally representative survey of 1,001 Irish adults on opinions on the price of food and drink in Ireland.

High Grocery Costs

The survey found that Alcohol (75%), Meat (62%), and Fruits/Vegetables (36%), are the most expensive categories.

Among these three, two of which make it to the top three most frequently purchased categories; Fruits/Vegetables (69%), Meat (54%), Bread/ Cereals (53%).

The average amount spent each month per person was €182, with 18-34-year-olds spending an average of €165, 35-54-year-olds spent an average of €188, while over 55 years spent an average of €192 per month.


Among consumers, shopping at cheaper stores (60%), coupons/ savings (49%) and buying in bulk (47%) were the best ways of keeping Grocery costs down.

65% of respondents said that they were in favour of introducing a law that would lower food and drink costs.

If food and drink weren’t so expensive, consumers said they would spend their extra money on savings (61%), holidays (56%), and home improvement (42%).

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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