Marks & Spencer has introduced a limited-edition Irish pack of its iconic Percy Pig confectionery to mark it 40th anniversary in Ireland.
To mark the milestone year, the retailer held an event at its Mary Street, Dublin store.
The retailers first store in Dublin city centre on 13 November 1979.
M&S ran a series of in-store celebrations, including an archive installation on the ground floor showcasing a snapshot of the history of the brand in Ireland and customers were given a glimpse of the uniforms staff would have been wearing, as well as womenswear from the 1970s/80s.
At the event, the first customer through the doors was presented with a bottle of Champagne and flowers.
Following this, the next 100 customers to visit the store received Golden Tickets, which entitled them to M&S Gift Cards of varying amounts.
In a nod to the recently launched M&S Christmas ad, 40 dancers took to the street outside the store for a dance performance to House of Pain’s “Jump Around”.
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