Get the app today! App Store Play Store

M&S Reveals Irish Pack Of Percy Pig To Mark 40th Anniversary In Ireland

Published on Nov 14 2019 6:55 AM in Retail tagged: Trending Posts / Marks & Spencer / Percy Pig

M&S Reveals Irish Pack Of Percy Pig To Mark 40th Anniversary In Ireland

Marks & Spencer has introduced a limited-edition Irish pack of its iconic Percy Pig confectionery to mark it 40th anniversary in Ireland.

To mark the milestone year, the retailer held an event at its Mary Street, Dublin store.

The retailers first store in Dublin city centre on 13 November 1979.

M&S ran a series of in-store celebrations, including an archive installation on the ground floor showcasing a snapshot of the history of the brand in Ireland and customers were given a glimpse of the uniforms staff would have been wearing, as well as womenswear from the 1970s/80s.

Golden Tickets

At the event, the first customer through the doors was presented with a bottle of Champagne and flowers.

Following this, the next 100 customers to visit the store received Golden Tickets, which entitled them to M&S Gift Cards of varying amounts.

In a nod to the recently launched M&S Christmas ad, 40 dancers took to the street outside the store for a dance performance to House of Pain’s “Jump Around”.

© 2019 Checkout – your source for the latest Irish retail news. Click sign-up to subscribe to Checkout.

Share on Facebook Share on Twitter Share on LinkedIn Share via Email