Maxol, one of Ireland’s leading forecourt and convenience retailers, is aiming to raise over €60,000 this Christmas for Aware.
Aware, which is Maxol’s charity partner, provides support, education, and information, for people impacted by depression, bipolar disorder, and mood-related conditions.
Maxol is supporting Aware through its coffee-to-go range, Rosa. For every cup of coffee, tea and hot drink purchased at participating service stations nationwide, Maxol will donate 10cent to Aware.
“The funds raised through the partnership with Maxol goes towards Aware’s school-based positive mental health programmes. These programmes are delivered free of charge to senior cycle students at schools nationwide, and are designed to promote positive mental health, and well-being in young people,” Drew Flood, business development executive of Aware said.
“I really hope that people will choose to buy a cup of ROSA coffee or any hot drink at Maxol this Christmas knowing that 10cent every time will go to a good cause.”
To support the campaign, Maxol has invested in national and regional radio, outdoor and in-store POS, to be aired and distributed across the country.
“Mental health is such an important issue that affects so many people and we’re very pleased to be able to help and support those who need it most at this time of year,” Brian Donaldson, CEO of The Maxol Group, added.
“I want to thank and encourage all our loyal customers and retailers for getting behind our charitable efforts and especially in the run-up to the festive season.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.