Maxol And Dundalk IT Design The Forecourt Of The Future

By Maev Martin
Maxol And Dundalk IT Design The Forecourt Of The Future

Maxol has launched the Innovative Visionary in Marketing Award at Dundalk Institute of Technology (DKIT). Brian Donaldson, CEO, The Maxol Group, visited the college this week to announce the competition to students studying in the School of Business and Humanities.

The three best teams from the college will have the opportunity to present their vision of “the service station of the future”, at Maxol’s largest retailer event in April, which is attended by over 350 retailers from across the Maxol network of service stations. The event will also feature world leading authorities in customer trends and consumer behaviours, and presentations from experts in advancements in car and retail technologies. The winning student will receive an eight-week internship in the marketing department at The Maxol Group.

To enter, students will form teams of three and prepare their vision for the Maxol Service Station of the Future. Presentations will be based on providing an insight into the type of products and services that Maxol will offer in 2025, and how customer behaviour may evolve in the forecourt convenience business over the next seven years. The judging panel is comprised of senior representatives from Maxol’s retail department, John Sisk and Mario MacBlain from the School of Business & Humanities at DKIT, and Colin Fee, local businessman and Dundalk Maxol retailer.

@ 2018 - Checkout Magazine by Maev Martin


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