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Maxol Helps Fund Aware’s Beat The Blues Programme

By Donna Ahern
Maxol Helps Fund Aware’s Beat The Blues Programme

Maxol announced yesterday that it will help fund Aware’s Beat the Blues Programme for secondary schools across Ireland next year as part of its official charity partnership.

Beat the Blues is an interactive programme, which is delivered to 30,000 teenagers across 460 schools. It is designed to encourage positive mental health amongst teenagers aged between 15 and 18 years.

Speaking about the launch of the programme, Fergal Harrington, Group Brand Development Manager at Maxol said, “We are proud to be part of Beat the Blues this year. The programme is designed to help teenagers understand the importance of looking after their mental health and with the support of our network of local retailers, we are helping to shine a light on this important subject.”

The programme will focus on a number of key areas relating to mental wellbeing such as how to prevent or recognise depression and anxiety and the importance of resilience and how to build it.

Gerry O’Brien, Head of Fundraising and Business Development at Aware added, “The Beat the Blues programme teaches helpful and practical skills that teenagers can use to cope with life’s challenges. The feedback we get from both students and teachers shows that the programme is helping to create awareness and education in this really important area. Beat the Blues will be delivered in secondary schools nationwide between now and May 2017 and we are very appreciative of Maxol’s support of this initiative.”


The leading forecourt and convenience retailer partnership will support the Beat the Blues programme in 2017.

© 2016 - Checkout Magazine by Donna Ahern


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