Retail

Maxol Lubricants Upgrades Transport Fleet As Part Of Rebrand

By Sarah O'Sullivan
Maxol Lubricants Upgrades Transport Fleet As Part Of Rebrand

Maxol Lubricants, the lubricants division of the Maxol Group, has upgraded its fleet of trucks and tankers as part of a strategic rebrand project.

The project’s aim is to support the growing demand for nationwide deliveries of products, including AdBlue, an aqueous urea-based solution stored in a dedicated tank and injected into the exhaust stream of a diesel engine, to lower harmful emissions.

The expansion is also part of the group’s wider investment plans.

Maxol recently announced the introduction of hydrotreated vegetable oil (HVO), a second-generation biofuel, to selected forecourts nationwide.

The move was made as part of Maxol’s greener-vehicle mobility strategy.

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As part of the roll-out, Maxol is already fuelling 30% of its own lubricant fleet vehicles with Maxol hvoPRO, as it aims to reduce its carbon footprint.

Maxol Lubricants delivers an extensive range of products and services to a network of over 1,500 customers globally.

Demand for the AdBlue product is increasing, due to its growing use to meet emission standards.

‘Meet Growing Demand’

Speaking about the company’s growth, the general manager of Maxol Lubricants, Owen O’Neill, said, “We’ve invested substantially in upgrading our fleet, including adding five new vehicles to support the demand for nationwide deliveries.

“We currently supply and manage 350 storage tanks throughout the island of Ireland.

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“We work closely with many important government and semi-state bodies and businesses, such as Translink, with whom we’ve been a supplier for the last ten years, providing AdBlue to the Translink group.”

O’Neill concluded, “We look forward to building on these important partnerships and being in a position to offer more options to meet [the] growing demand for these types of products, catering to a broad range of industries, from haulage to marine, agriculture to industrial, and everything in between.”

Read More: Maxol Ireland CEO Wins European Industry Leader Award

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