Subscribe Login

Morrisons Names Former Carrefour France Boss As New CEO

By Donna Ahern
Morrisons Names Former Carrefour France Boss As New CEO

British supermarket group Morrisons has named Rami Baitiéh, formerly the boss of Carrefour France, as its new chief executive, succeeding industry veteran David Potts, who is stepping down after nine years in the job.

Baitiéh will take up the role in November and work with Potts during a handover period, Morrisons said on Wednesday.

Potts led a turnaround at the Bradford, northern England, based group, steered it through the pandemic and expanded its convenience store business through the acquisition of McColl's, although its performance has lagged major rivals recently.

Morrisons said Baitiéh, who announced his departure from Carrefour in August, had a record of improving competitiveness, expanding market share and accelerating growth in his more than a quarter of a century at the French group.

Morrisons was taken over for £7 billion by US private equity group Clayton, Dubilier & Rice in 2021.


This gave it a hefty debt burden, which currently stands at about £5.4 billion.

Market Share 

The company has a UK grocery market share of just under 9% but differs from its main rivals in that it also has its own production operations, making half of the fresh food it sells.

"Rami will bring energy, innovation, and dedication to expanding Morrisons loyalty programmes and digital reach, while ensuring that the company’s long legacy of quality, and mission to deliver value for shoppers, is preserved," Terry Leahy, senior advisor at CD&R, said.

Monthly industry data shows Morrisons underperforming rivals, including market leader Tesco and No. 2 Sainsbury's.


Last year, Morrisons was overtaken as Britain's fourth-largest supermarket by market share by German-owned discounter Aldi, according to researcher Kantar.

Improving Trend 

On Wednesday, Morrisons also updated on trading in its third quarter to 30 July, which showed an improving trend.

It said underlying sales rose 2.9%, having been up 1% in the previous quarter, and it kept guidance for full year core earnings, or EBITDA, to be higher than the £828 million made in 2021/22. Debt is also forecast to be lower year-on-year.

Morrisons said its competitive position was improving, with its prices rising at a rate below the wider market and its loyalty programme enhanced. Some £200 million of cost savings have also been made so far this year.


“Although inflation has been uncomfortably high, there have also been some very welcome recent signs of a decrease in inflationary pressures," said finance chief Jo Goff.

Read More: British Supermarket Morrisons Cuts Prices Of Nearly 50 Products

News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.