M&S Launches 'Biggest Ever' Price Investment In ROI
Marks & Spencer (M&S) today announced that it has dropped prices on 200 food lines in its 'biggest ever' price investment in the Republic of Ireland.
In a statement the British retailer said that prices will be slashed by an average of 24% with no compromise on the trusted, M&S quality and sourcing standards customers know and love. It will be promoted to customers through a new campaign – ‘M&S For Less’.
“This is our biggest ever price investment in the Republic of Ireland. We’re doing it to sharpen our prices for customers who we know come to us for our trusted value and great quality products,” said Ken Scully, country manager, M&S Ireland.
Savings on M&S everyday items includes discounts such as milk down to €0.75 (from €0.99); Sliced white bread down to €0.69 (from €1.20) and x6 Free-range Medium Eggs down to €1.59 (from €2.20) to name but a few.
The retailer said that this is the first phase in the campaign that will see further prices lowered in the coming months.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.