The new multimillion deal will see Mulrines’ juices and smoothies feature on shelves across Lidl’s stores throughout Ireland and Northern Ireland, as well as a number of stores in Great Britain.
Commenting on the new deal, Rebecca Buchanan, buyer with Lidl Ireland and Northern Ireland, said, “At Lidl, we are proud to support local Irish suppliers and to bring the best of Irish produce to homes all across Ireland.
“We have a long-standing relationship with Mulrines and their team, and are delighted to agree to continued business development through this new multimillion contract. This is the largest contract to date with Mulrines, since commencing supply in 2009.”
Juice And Smoothie Range
The juice and smoothie supplier has been working with Lidl for over 13 years, when it started supplying a private–label, no-added-sugar fruit juice pouch pack.
According to Lidl, Mulrines produces a variety of 11 fruit juices and smoothies for the retailer, with the addition of four new products, which will be stocked in store later this year.
The items include Naturis cranberry juice, Naturis orange juice, Simply apple juice, Simply orange juice, and Naturis children’s smoothies, in flavours such as strawberry, blackberry and raspberry.
Since working with Lidl Ireland, Mulrines has also secured a deal to place its children’s smoothies and cranberry juices throughout a number of Lidl stores in Great Britain.
Mulrines was established in 1919, in Ballybofey, Co. Donegal, by Peter Mulrine, a draper and publican. His namesake and descendant – another Peter Mulrine – now works as the company’s chairman.
Welcoming the multimillion contract extension, Mulrine said, “At Mulrines, we strive to provide premium products and to build long-lasting business relationships. We have been working with Lidl for over 13 years, and are delighted to sign this new deal, which will see additional growth in our already existing partnership.”
Starting as a local wholesale beer and soft-drink bottling business, the company has passed through three generations of the Mulrine family.
The company entered the aseptic fruit juice market in 1982.
It now operates three sites in Ireland and the UK, an orchard in Kildare, and a production facility in Wales.
“We have been operating our business for over 100 years from our headquarters in Donegal,” Peter Mulrine added.
“Securing deals like this with Lidl advance new innovations in the business that positively contribute to the surrounding area through local investment and job creation.”