National Dairy Council Announces Brand Ambassadors Rugby Players Rob & Dave Kearney
Published on Jan 27 2014 4:40 PM in Retail
The National Dairy Council (NDC) has announced that professional Irish rugby icons Rob and Dave Kearney will become NDC ambassadors. This year marks the 50th anniversary of the Council, and will focus on an “Irish Dairy: Sustainable & Nutritious by Nature” campaign.
The Kearney brothers are supporters of Irish farming and food production, having grown up on a farm on the Cooley Peninsula in Co. Louth, and a television advert promoting Irish dairy will be filmed on the Kearney family farm, launching in May to coincide with National Dairy Week.
Rob Kearney commented: “We’re proud of our farming roots and recognise the amount of hard work that goes behind producing the type of good quality food we have come to expect in Ireland – Irish food deserves all the support it can get and we are both delighted to be working with the NDC in the months ahead.”
Zoe Kavanagh, NDC Chief Executive, added: “The Kearney brothers are terrific role models who resonate with adults and children alike. They bring together an established and a rising star of Irish sports – and are collectively an embodiment of balanced diet and active lifestyle.”
© 2014 - European Supermarket Magazine by Karis Copp.