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New Look Mace Launched At Fee’s Blackrock

Mace has revealed its new store concept at Fee's Mace Blackrock, Dundalk. The new look is set to be rolled out to another 30 stores, 14 of which are new sites.

Alex Banahan, Mace Sales Director explained, the aim of the redesign is to strengthen the brand's customer appeal in traditional grocery departments, particularly fresh food, bakery and deli.

"We feel the new design meets the needs of consumers in terms of their desire for access to quality fresh goods, whether that is at one of our rural neighbourhood stores or on the move at our forecourt stores. We also believe it puts our retailers in an advantageous position in the marketplace by strengthening their appeal and offer to customers and ultimately having a positive impact on the bottom line," he commented.

Speaking about his store's new look, Mace Blackrock retailer, Colin Fee said: "We're delighted to be the first store in the Mace network to launch the new look and we've had a great reaction from customers, in particular to our traditional ice cream parlour which is unique to this location. The investment we've made in the store helps us to be competitive and cater to our local community."

Mace also announced that it would be continuing its 'Mace Lift' initiative as part of its overall store investment programme, whereby BWG Foods (owners and operators of the Mace brand) contributes up to 50 percent towards the cost of individual store upgrades and refits. This five year programme has received a combined €6 million investment from BWG and Mace retailers.

© 2014 - Checkout Magazine by Jenny Whelan.

 

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