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NielsenIQ Unveils New Brand Identity With NIQ

By Maev Martin
NielsenIQ Unveils New Brand Identity With NIQ

NIQ, a global leader in consumer intelligence, has launched a new brand identity.

The new branding aligns with a significant transformation across the organisation and represents 'a commitment to delivering the most complete and clear understanding of consumers globally – the Full View.'

Get The Full View
According to NIQ, the Full View is powered by more — more data from more channels, sources, consumers, and regions.

The research giant says that 'understanding, measuring, and activating on complete data provides an unparalleled opportunity for clients to gain a competitive advantage, capitalise on opportunities, mitigate risks, and understand evolving consumer shopping behaviour.'

“With the clearest understanding of consumer behaviour, delivered through an advanced platform with integrated analytics, businesses can make confident decisions that will drive growth," says Tracey Massey, chief operating officer, NIQ.


"Our new brand identity balances our legacy and our future as the leader in consumer intelligence.

"In 1923, our company created the concept of market share, and now, with our investments in omni-channel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”

Brand Identity

New elements of the brand identity include a revamped company name, logo, colours, and purpose.

“Our new identity embodies the renewed sense of purpose, and energy across the company, that embraces change, innovation, and solves the industry's biggest challenges,” says Marta Cyhan-Bowles, chief communication officer & head of marketing, North America.


“This is a milestone year for NIQ, as the company accelerates our vision for the world to see us for who we truly are – a pathway to growth.”

NIQ’s new identity will be showcased at the annual Consumer 360® conference.

Consumer Intelligence Leader

NIQ, a world leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers.

With operations in more than 100 countries, NIQ delivers a complete and clear understanding of consumer buying behaviour through an advanced business intelligence platform with integrated predictive analytics.


NIQ is an Advent International portfolio company.

© 2023 Checkout – your source for the latest Irish retail news. Article by Maev Martin. Click subscribe to sign up for the Checkout print edition.

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