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Nordic Living: Scandinavian Design In Focus At Ambiente

Nordic living experience at Ambiente: Over 70 exhibitors from Scandinavia will be presenting the upcoming bestsellers in Scandinavian design in the Interior Design Hall 3.1.

With many well-known companies and a wide range of products with a focus on design and international premium brands, the hall is Ambiente's living inspiration hall.

Design-oriented buyers, concept stores and design studios will find furnishing ideas and decorating trends for their ranges there.

Scandinavian Design

Timeless, minimalist, practical: Scandinavian design is known for its straightforward and simple formal language. Quality and functionality meet creative interior concepts of modern home design. Worldwide, the furnishing style has established itself as both purist and versatile in the interior cosmos.

"In a time when values such as authenticity, longevity and responsible manufacturing are increasingly key drivers in purchasing decisions, timeless, sustainable design is more in demand than ever," saidYvonne Engelmann, director Ambiente Living, Giving und Working.

"Nordic design stands for timelessness, thoughtful design, innovative functionality and high-quality materials. It also reflects the current desires of consumers: colours inspired by nature, soft shapes and a uniform language of form. Traditional and handcrafted details give us peace of mind and radiate permanence."

'Best In Class'

More than 70 exhibitors present solutions for interior concepts in Scandinavian style in Living Hall 3.1.

In addition to Sweden, Norway and Finland, visitors will find many exhibitors from Denmark - home to countless world-famous design greats.

Michael Ring, CEO and owner of the Danish design house Stelton A/S, said, “Stelton and RIG-TIG have saved up novelties for the first Ambiente in 3 years. We have focus on function and design, exactly what we are good at - our Ambiente visitors will not be disappointed.

"Scandinavian design will be represented with some of the strongest brands form up North - all placed in hall 3.1. I am sure hall 3.1 will be worth visiting. The product launches will be before its time - best in class."

Important brands such as Broste Copenhagen A/S, Fabula Living ApS, F & H A/S with the brands Zone Denmark, Hoptimist and Gense, Georg Jensen A/S, Le Feu By Lauritsen ApS, Reflections Copenhagen Aps and Stelton A/S will be present in Frankfurt am Main in 2023.

"Ambiente is the biggest and most important trade fair for our industry and our business. For us, it is the place where we can present our new design lines and meet with existing and new business partners from all over the world," said Charlotte Krath, head of Export Sales at F&H Groups A/S.

"There we create a universe of our brands and inspire visitors with upcoming bestsellers of Scandinavian Design for the living area."

Danish Design 

Pierre Daut, sales ,anager Dach & Benelux of the Danish design company Georg Jensen, is also looking forward to Ambiente, he said, "Danish design is not only a promise of sustainable designs, but should also always meet high quality standards - after all, our products often last a lifetime or are even inherited.

"So at the world's leading fair in the Living, Dining, Giving and Working sectors, we are both looking forward to many exciting encounters with our customers and to presenting our collection of iconic design classics live in all their breadth and quality. Exciting new design collaborations complement our presence and Ambiente plays a central role in our further internationalisation."

Modern Design 

Modern and high-quality design from Sweden is shown by exhibitors such as Cooee Design AB or Pappelina AB.

In addition, numerous new companies and brands can be found in the Living Hall.

These include, for example, Design By Us ApS and the brand New Mags by Page17 ApS. Also new are Utopia & Utility Oy from Finland and Roros Tweed AS from Norway.

Trade visitors will gain inspiring insights into the world of Scandinavian design not only at the trade fair stands, but also at lectures by renowned design experts at the Conzoom Solutions Academy.

Nordic Messages 

Michael Ring from Stelton, gives exciting design insights from Denmark in a lecture at the Conzoom Solutions Academy.

He deals with questions such as: Where does Danish design come from? Does the combination of design and function win out over function alone?

In which direction is Danish design developing? With more than 25 years of experience in the Danish design industry, he will reveal the recipe for success of Danish design in his lecture 'Danish Design - how come it rocks the world'.

Conzoom Solutions Academy

Also taking part is the multi-award-winning designer Sebastian Holmbäck, who among other things has co-designed the award-winning Emma collection and Pure Black knives for Stelton as well as designs for Georg Jensen.

On the Conzoom Solutions stage, in his talk 'Design objects as cultural markers and why you should care about it', he will provide answers to questions such as: What is a cultural marker? What does it mean for a brand to have a cultural marker in its portfolio? Is there a formula for creating a cultural marker?

Holmbäck, said, "In the face of a constantly changing world order, consumer behaviour and climate crisis, reflecting on why and what products to make has never been more critical. Only meaningful and relevant products will, and should, survive."

The Conzoom Solutions Academy offers important industry knowledge with exciting expert lectures on new perspectives and convincing best practices in Hall 4.0/Saal Europa. On all five days of the trade fair, renowned speakers will provide insights into essential market developments and current trends and deliver useful impulses and tips for practical use. It is worth taking a look at the entire event programme.

It is available online at ambiente.messefrankfurt.com/events and is updated continuously.

From February 2023, Ambiente will be held at the Frankfurt exhibition centre at the same time as the leading international consumer goods trade fairs Christmasworld and Creativeworld.

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