A new grab and go product, Nusli, has been launched in a number of Irish retailers, including Spar, Eurospar, Centra, Londis, Applegreen, SuperValu and Dunnes Stores.
The product is a combination of Irish yogurt, fruit, apple-juice, whole-grains almonds and hazelnuts, and is aimed at the breakfast food-to-go market.
To create the product, Nusli formed a ‘Coalition Of The Willing’ - sourcing elements of the product from different producers: yoghurt is sourced from Killowen Yoghurts, apple juice from Ballycross Apples, wholewheat from Kells Wholemeal and oats from Flahavans.
It is available in three flavours, Blueberry, Apple & Blackberry and Multi-Berries.
Nusli advises retailers to stock the product in the grab and go chiller next to sandwiches, juice and smoothies.
© 2014 - Checkout Magazine by Stephen Wynne-Jones