Penneys has announced that it has completed a €10 million investment project on a full refurbishment of its first ever store on Mary Street.
Dublin Penneys’ flagship site in the capital city first opened over 50 years ago in 1969 and has undergone its biggest refurbishment in almost 10 years to bring a fresh new shopping experience to customers.
The Mary Street store now features 46 new self-service checkouts, alongside traditional served tills, across both floors.
The major renovation project took three months to complete, with works taking place at night by a team of 70 contractors while the store was closed, allowing the busy 95,700 sq. ft flagship store to continue to serve customers during the day.
The retailer noted that that the revamped store now features new flooring, signage, wall panelling throughout its three retail floors, and new energy efficient LED lighting helping to reduce energy consumption in the store by 30%.
Bigger And Better
Penneys Mary Street has also opened a 'bigger and better' Nails beauty salon on the ground floor, and has introduced WornWell, a new vintage concession where customers are able to shop 'pre-loved branded and non-branded vintage clothing'.
Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said, "We’ve been getting great feedback so far from our customers who love the new look and feel of the store, and enhanced offering.
"We are continuing to invest in our Irish retail network and are looking forward to completing a refurbishment in our store in Artane, Co. Dublin next month, giving even more shoppers the opportunity to experience the best of fashion, beauty, and homeware at Penneys.”
This €10 million investment by the retailer is part of Penneys’ overall commitment to invest €250 million in the development, relocation and refurbishment of its Irish stores and distribution facilities over a 10-year period. As well as the Mary Street revamp, Penneys has recently extended its store in Clonmel, Co. Tipperary, and opened its newly relocated store in Dundrum Town Centre earlier this summer.