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Pizza Sorrento Secures Two-Year Aldi Contract, In A Deal Worth €3m

Published on Sep 9 2020 9:44 AM

Pizza Sorrento Secures Two-Year Aldi Contract, In A Deal Worth €3m

Aldi Ireland has announced that it has agreed a new €3 million deal with Dublin-based Pizza Sorrento to supply all its 143 Irish stores.

The new contract will see Pizza Sorrento supply Aldi with over 2,500,000 handmade Original and Sourdough Twin Pack Pizza Bases over the next two years, the discounter said. 

The agreement follows a successful product trial in Aldi’s Leinster and Ulster stores beginning last April, it added. 

Pizza Sorrento said that it has seen its production levels rise by 30% since it began working with Aldi earlier this year. 

Commenting, John Curtin, group buying director,Aldi, said: “Pizza Sorrento is testament to the fantastic quality of innovative products being developed by food and drink producers across Ireland."

Pizza Sorrento

Based in East Wall, Dublin, Pizza Sorrento was set up in 2012 by Giorgio Lisi and Stephen Carr.

After learning his trade in the family bakery in Sorrento, Italy, Lisi came to Ireland with the aspiration of setting up his own baking company.

"From day one, it has been our goal to supply good quality, authentic products nationwide, and we are now able to achieve this with Aldi,” Giorgio Lisi, co-founder of Sorrento Pizza added.

Pizza Sorrento now creates authentic Italian stone-baked pizza bases and pizza sauces based on Lisi's own family recipes.

The new Aldi partnership has resulted in the creation of two new roles at Pizza Sorrento, adding to its team of 13.

It has also enabled the company to invest in bespoke machinery, including a new packaging machine, the retailer added. 

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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