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RGDATA Launches Shop Local And Buy Irish Social Media Campaign

RGDATA has launched a social media campaign highlighting the contribution that local shops and supermarkets are making during the COVID-19 crisis.

“RGDATA wants to encourage people to shop in their local family owned shop and to support Irish producers and suppliers as this is the best way to support our local communities during this crisis,” said Tara Buckley, director general, RGDATA.

The representative association for 3,500 local shops, convenience stores and supermarkets throughout Ireland highlighted that Independent shops have stepped up to the mark and reacted very quickly to protect their staff and customers and ensure a safe place to come and shop.

"We are hearing stories daily about our members and how they are ensuring that elderly and vulnerable people in their communities are getting their essential food and other supplies," she added.

'Multiplier Effect'

This crisis clearly demonstrates the vital importance of local, family owned businesses and how they play a vital role at the heart of their community, the group said.

“RGDATA wanted to remind customers that buying Irish in your local shop has a significant positive impact on your local community," Buckley noted.

According to research done for RGDATA by economist Jim Power €1 spent in your local shop is worth €4 to your local economy.

"It’s called the multiplier effect and we all need to remember this as we work together to get through this pandemic,” she said.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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