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Sainsbury's To Detail Price Cuts To Try To Win Over Watchdog

Sainsbury's and Walmart's Asda will provide a more specific commitment to cut prices in response to a negative provisional view by Britain's competition watchdog of their proposed tie-up, the Financial Times reported on Monday.

Britain's Competition and Markets Authority (CMA) dealt a potentially fatal blow to the deal last month, saying its initial view was that the proposed £7.3 billion takeover of Asda by Britain's No. 2 supermarket group would be blocked without the sale of a large number of stores, or even one of the brands.

The supermarkets will also recalculate a key indicator of consumer harm using what they consider to be more realistic criteria, and submit another proposal for store sales, the FT reported, citing people briefed on the process.

Sainsbury's declined to comment, while Asda did not immediately respond to a request for comment on the FT report.

News by Reuters, edited by Checkout. Click subscribe to sign up for the Checkout print edition.

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