Sons Of Butchers Grows Product Range And Ventures Into Private Label

By Sarah O'Sullivan
Sons Of Butchers Grows Product Range And Ventures Into Private Label

Sons of Butchers has announced the expansion of its range, with the launch of seven new products.

The plant-based food company also confirmed that it is developing private-label products for retail and foodservice customers in Ireland and the UK.

The fourth-generation Galway-based master butchers founded the quality-focused plant-based food company in 2021.

Sons of Butchers creates meat and dairy alternatives, from Bluff Burgers to plant-based cheese.

The new products aim to complement the current range, with the brand maintaining its commitment to high-quality produce.


Sons of Butchers’ dedication to innovation and the heritage of the meat industry is clear in the expansion of its range.

There is something for everyone, including a plant-based pancetta alternative, called Plantcetta, and a selection of veggie burgers, for all preferences.

‘Delicious And Conscientious’

Speaking about the development, the managing director at Sons of Butchers, Daire Loughnane, said, “We are excited to present these new additions to our range.

“We come from a long tradition of producing high-quality Irish meat products, and we want to make sure that same quality is available for those who are seeking meat alternatives.

“The creation of our current plant-based offerings and the extension of this range is driven by our commitment to providing consumers with choice for sustainable switches.


“With these new products, we’re proud to offer even more variety for our customers, who are seeking delicious and conscientious options alongside, or as an alternative to, their traditional favourites at mealtimes, without compromising on taste or texture.”

Sons of Butchers’ new products are available in select Tesco and Dunnes Stores retailers across Ireland, both online and in store.

Read More: Dunnes Store Maintains Market Lead As Tesco Heads Trip Frequency – Kantar

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