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SPAR Ambassador Seamus Coleman Launches Better Choices Campaign

By Donna Ahern
SPAR Ambassador Seamus Coleman Launches Better Choices Campaign

Seamus Coleman, Republic of Ireland captain and father of three, was recently on hand to launch SPAR’s Better Choices campaign.

As parents and children across the country prepare for the return to school, SPAR noted that it has created recipe ideas for lunchboxes, after-school snacks and weekend treats that are packed full of nutritious fruit and vegetables.

The Irish convenience retailer highlighted that is leaning into ‘using language as a way to engage children’, with recipes like veggie dib-dabs and love heart toasties.

Throughout the campaign, Clare-based lifestyle content creator Emma O’Leary, who runs the Instagram account @lifewithtinyhumans, will take to her own kitchen to show followers just how easy the recipes are to follow.

‘Seamus Says’


SPAR and Coleman have produced a ‘Seamus Says’ video series, which sees the Ireland and Everton captain provide top tips for keeping children active after school and at the weekends.

SPAR is also giving families the chance to win a kit of essential kitchen utensils and a €50 SPAR voucher through its social-media platforms.

Healthy, Balanced Diet

Coleman said that he appreciates the importance of a healthy, balanced diet and regular exercise.

Speaking at the campaign launch, he commented, “I know how hectic the return to school can be for some parents, and with three growing daughters at home who are preparing to go back to school, it’s really important that they have healthy and tasty meals as they settle back into their school routine.


“I am delighted to be working with SPAR to promote the importance of healthy eating and the importance of exercise, and we are really looking forward to trying some of the SPAR Better Choices recipes at home.”

Read More: Brand Ambassador: Seamus Coleman, Spar Better Choices

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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