SPAR is celebrating Make-A-Wish’s annual Wish Day today by turning its popular SPAR Castelforbes store in Dublin blue as part of the charity’s Light Up Blue initiative, which aims to shine a light on children waiting for their wishes to come true.
SPAR Castleforbes, along with all other SPAR stores, are instantly recognisable for its iconic vibrant red brand.
However, with Make-A-Wish being SPAR’s official charity partner, the retailer noted that it has decided to embrace a blue makeover at its Dublin store for this year’s Wish Day, which is part of Make-a-Wish’s annual Wish Week.
Light Up Blue
Other venues that are turning blue as part of the Light Up Blue initiative today (Friday 29 April) include The Convention Centre Dublin, 3 Arena, Intercontinental Hotel in Ballsbridge, Heuston Station and Rock of Cashel.
Commenting, Colin Donnelly, sales director, SPAR said, “We’re extremely proud of our partnership with Make-A-Wish and the wonderful work they do, and we’re delighted to support this very unique initiative which will undoubtedly raise much needed awareness and funds up and down the country.
"SPAR retailers are very supportive of our official charity partner and this is a great way to shine a light on the work they do.”
Other Supportive Initiatives
In addition, SPAR highlighted that it will support the initiative across its wider store network by encouraging customers and followers to donate in-store and on social media.
SPAR also contributes to Make-a-Wish from the sale of selected SPAR Own Brand products.
For those that wish to celebrate Wish Day, Make-A-Wish is encouraging people to wear blue, light up their own homes or offices, or to help fundraise for Make-A-Wish alongside colleagues, friends or family.
Overall, the retailer noted that it is hoped that the awareness generated by the campaign will help raise critical funds to allow children living with life-threatening illnesses to experience and enjoy magical moments.
Donations can be made here or by scanning the QR code on posters in SPAR stores across the country.