Spar Extend FAI Retail Partnership Until 2021
Spar has announced that it has signed a sponsorship agreement which will see SPAR renew as the Official Convenience Store of the FAI until 2021.
The announcement took place at the Aviva Stadium with FAI Chief Executive John Delaney, Republic of Ireland’s new manager Mick McCarthy along with Head Coach of the Republic of Ireland Women's National Team, Colin Bell in attendance.
“We are very excited to be extending our relationship with the FAI for this unique partnership that, at its essence, encourages children to get involved in sport,” Colin Donnelly, Spar sales director said.
“We have achieved a 63% increase in overall participation numbers since 2015 and have ambitious plans to continue to grow and develop the Spar FAI Primary School 5s Programme. This is a very exciting time for Irish football with Mick McCarthy returning as Ireland manager and we’re looking forward to being a part of the FAI’s next chapter.
“The FAI are delighted to extend our partnership with Spar, who have played a huge role in helping to increase participation amongst kids with the excellent Spar FAI Primary School 5s Programme,” FAI chief executive John Delaney added.
“There has been a 137% rise in participation numbers since the Programme first started – with 41% female – and that is hugely important for the growth of the game.”
Over the last four years, Spar’s sponsorship of the School 5s Programme has helped it to grow from 20,000 participants and 1,000 primary schools in 2015 to 31,728 participants and 1,528 primary schools in 2018.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.