Starbucks Corp aims to add more plant-based food and drinks to its menu, make its packaging reusable and invest in better waste-management, CEO Kevin Johnson said on Tuesday, as part of the company's latest plan to become more environmentally friendly.
Starbucks - which sells sausage breakfast-sandwiches, chicken wraps and smoked salmon bagels with cream cheese - did not say by when it would start offering the plant-based items or shift from single-use cups and plastic.
A spokeswoman told Reuters that the company is exploring meat alternatives for its breakfast menu, but declined comment on potential suppliers.
Over the past year, with the rise of companies like Beyond Meat and Impossible Foods, 'plant-based' has become a food industry buzzword and several major brands and restaurants have raced to offer such products.
The plant-based meat category is expected to be worth $140 billion in the next decade, according to Barclays.
For now, the world's largest coffee chain has laid out targets for 2030 including halving landfill waste from stores, and carbon emissions from its direct operations and supply chain.
These targets were informed by research from the World Wildlife Fund and sustainability consultant Quantis.
Starbucks, which uses about six billion cups a year at its more than 30,000 outlets, has failed in the past to meet some of its own environmental goals including making 25% of its cups reusable by 2015.
The target was revised to serving 5% of its beverages in personal tumblers by 2015, which Starbucks also missed. The Seattle-based company's abundant use of containers, lids and straws has been criticized by consumers as well as activist groups for decades.
To be sure, some of its goals have been met, such as a 2008 plan to buy enough renewable energy certificates to power all of its company-operated stores by 2015.
News by Reuters, edited by Donna Ahern Checkout. Click subscribe to sign up for the Checkout print edition.