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Subway Unveils Irish Expansion Plans

By Publications Checkout
Subway Unveils Irish Expansion Plans

Sandwich chain Subway has revealed plans to open more than 180 stores in Ireland over the next six years, creating more than 1,800 new jobs.The store count currently stands at 117 for Ireland, with 16 of those opened in 2013 alone.

Last year, also saw the brand reach 150 store openings in the UK and Ireland, as well as partnerships with organisations such as Welcome Break and Applegreen.For 2014, the brand plans to launch 40 new Irish stores, creating 400 new job roles over the coming year.

“The UK and Irish markets have been fantastic success stories for the Subway brand and we see opportunities for further growth as more and more consumers demand great tasting food at a value price-point," said Mike Charest, Assistant Regional Director for Europe."The introduction of a varied breakfast menu and longer opening hours have been instrumental in increasing store footfall.

“In addition to our traditional store development we see new potential in settings such as universities, stations, convenience stores, hospitals, airports and petrol stations.”

© 2013 - Checkout Magazine by Karis Copp


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