Subway unveils a new ‘Fresh CSR Agenda’ across Ireland to support its owner-operated franchise and reflect the areas where it is seeking to take positive action as a leading quick service restaurant brand across the region.
In recognition of the fact that concern over plastic waste and its environmental impact remains a key consumer priority in Ireland Subway has said that it 'is again stepping up its programme, to refine its proprietary packaging in efficient ways to protect products and minimise waste.'
It is working towards reducing proprietary single use plastics within its restaurants and more widely across company operations such as placing a ‘Choose to Refuse’ message by the drink dispensers in all Subway outlets in Ireland, 'to encourage guests not to automatically take a straw and lid.'
Three Key Pillars
'Subway’s ‘Fresh CSR Agenda’ sets out its priorities, which are underpinned by policies and programmes that steer progress, for all European markets,' the sandwich franchise said.
It is built around three key pillars and encompasses a range of issues, challenges and opportunities for the brand and its franchise owners and supply chain partners: Sourcing Responsibly, which covers supply chain and animal welfare practices; Serving Guests Sustainably, which includes reviewing the use of proprietary single use packaging and raising the nutritional quality of products and Supporting Communities, by generating prosperity through purchasing, employment and commercial activity, including supporting community and charity initiatives.
“We wholly support the launch of Subway’s Fresh CSR Agenda across Europe, recognising that, now more than ever, sustainability is an increasing consideration for our guests in the UK and Ireland," said Colin Hughes, country director for Subway UK and Ireland.
"As one of our steps on this journey, we hope that our guests will join us by choosing to leave behind a lid and straw when purchasing a drink from our stores, whilst we search for more planet-friendly alternative."
Since opening its first US store in 1965, Subway has grown into a global business with a franchised network of approximately 5,500 stores in 36 countries across Europe.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
