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Supermarkets Shine At Ploughing Championships Day One

Published on Sep 24 2014 7:37 AM in Retail

Supermarkets Shine At Ploughing Championships Day One

Irish supermarket groups had a busy first day at the National Ploughing Championships yesterday, with a record Day One crowd in attendance from early in the day.

SuperValu's 'Village' was packed from early morning for a series of cooking demonstrations from Kevin Dundon over the course of the day, with RTE's Marty Morrissey and Dublin GAA star Bernard Brogan popping in during the day to offer nutritional advice. SuperValu also hosted the 'Best Dressed Welly' event at the show.

Aldi which also boasts a significant presence at the show, hosted the heats of the Brown Bread Baking Finals, with Margaret Jennings and Betty Williams making it through to Thursday's final. Lidl welcomed chef Paul Flynn to the festival, to cook up a storm for the attendees, while Tesco hosted a 'Welly Bingo' event, offering participants the chance to win tickets to next year's show.

Also at the event, the National Dairy Council hosted rugby stars and NDC Ambassadors Rob and Dave Kearney, who took part in on-stage discussions in the NDC Dome, met members of the public and judged a colourful ‘Welly Line Out’.

The National Ploughing Championships continues until Thursday.

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