Following its Dragon’s Den success, Taste a Memory Foods has secured a deal with convenience retailer Spar to stock their range nationwide.
The cork-based producer of healthy ready meals managed to secure a €100,000 investment from Dragon Gavin Duffy for a 22.5% share in the business.
Following the investment, it is expected that sales of the products in Spar will top €250,000 in the first 12 months.
Run by mother and son duo, Anne and Alan Bradfield, the company aims to produce the healthiest ready meals in Ireland, using just quality meats, vegetables and spices. The products contain no additives or preservatives, are low in fat and salt, and most are gluten free.
Commenting on the launch, Willie O’Byrne, Managing Director BWG Foods said, “The demand for tasty, healthy, locally sourced products continues to grow and grow, so we’re delighted to begin stocking these items in our stores nationwide.”
Dragon’s Den’s, Gavin Duffy, said: “Taste a Memory Foods have produced a wonderful product range of quality nutritious ready meals targeted at those hard pressed for time. This is another positive story for the Irish food industry and it is great to see the support from a long established Irish retail brand like SPAR who has a strong track record of working with local family businesses.”
