Tena Range Launches New Packaging Design
Published on Jun 27 2014 11:58 AM in Retail
The Tena Lady product range has been repackaged with a fresh, feminine colour palette, to look more appealing to women. The bladder control products now show clear performance cue icons on all packs.
These visual icons show features such as Triple Protection, InstaDry and Lie Down Protection so that comparisons can easily be drawn between product features, ensuring the most appropriate purchasing decisions are made.
Tena is currently leading the Irish market in bladder control products with 70% market share. Bladder weakness affects one in four women and can occur at any age. The Tena range comprises of Mini, Normal, Extra Plus, Maxi Night, Protective Discreet Underwear and Protective Discreet Extra.
To find out more information on the Tena Lady & Tena Men range, visit www.tena.ie