Tesco has launched its ‘Magical Reindeer Food Fundraiser’ in aid of Temple Street Hospital, with the help of radio DJ Louise Duffy.
With the goal of raising €100,000 to buy life-saving medical equipment for the hospital, on December 5th and 6th, Tesco stores nationwide will sell €2 bags of ‘reindeer food’ for families to sprinkle on their lawns on Christmas Eve ‘to help guide Santa’s reindeer to their homes’.
Speaking the fundraiser launch at Temple Street today (November 30th), Duffy called on Irish shoppers to support the cause and spoke about some of her own family Christmas traditions.
“We all have our Christmas traditions; ours is making Christmas pizzas topped with Brie, turkey and cranberry, but no sprouts!”
“Whatever weird and wonderful traditions you may have, add this one little festive tradition to your Christmas, pop some reindeer food into your trolley this weekend, and collectively we can make a big difference to Temple Street,” she said.
Corporate Affairs Director at Tesco Ireland, Christine Heffernan commented, “Temple Street need this vital medical equipment to be able to continue the incredible work they do for children all over Ireland, so we wanted to come up with a way for our shoppers and colleagues to support the hospital’s fundraising needs, but also bring families together for some festive fun on Christmas Eve.”
Tesco has also revealed what traditions Irish families like to add to their Christmas celebrations, with 75% leaving milk and cookies out on Christmas Eve, and 72% leaving a carrot for Rudolph. Another 14% also like to leave a glass of Guinness for Santa, and 10% write a letter of thank you.
© 2015 - Checkout Magazine by Jenny Whelan.