Tesco Ireland has announced that it has secured a sporting title sponsorship of Swim Ireland, the National Governing Body for swimming, water polo and diving in Ireland.
As part of the agreement, Tesco will provide as many ‘little helps’ as possible to the organisation while aiming to increase active participation in swimming throughout the country through a number of joint initiatives.
The retailer will do so over the life of the partnership, hoping to increase the number of people taking part in existing initiatives such as Get Ireland Swimming and Swim for a Mile, as well new initiatives including ‘National Swimming Day’ and ‘Support your team, wear your green’.
“We’re thrilled to secure this new partnership with Swim Ireland where we can work together to realise our shared mission to Get Ireland Swimming,” Clair O’Donnell, Head of Brand Activations, Tesco Ireland said.
“Just like Swim Ireland, Tesco is at the heart of almost every community in Ireland so whether it’s learning to swim, helping athletes realise their potential or helping swimming clubs through our Community Fund; we’re delighted to help.”
Sarah Keane, CEO of Swim Ireland, added that the group is delighted to launch its partnership with Tesco Ireland.
“Like Swim Ireland, they are committed to ensuring we continue to grow participation numbers and drive the sport of swimming across Ireland through our clubs, members and leisure swimmers,” Keane said.
“As a partnership, we’re committed to helping our athletes, our clubs and our communities to start swimming, get back to swimming and keep swimming through the life cycle.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.