Tesco wants to encourage consumers to 'watch their waste-lines' and reduce waste, and in doing so, save an estimated 114 meals per year. The campaign follows Tesco's work with initiatives such as their work with FoodCloud which delivers surplus food to charities and community kitchens nationwide.
Having benefited from reduced costs in waste disposal and seeing the wider community benefits, Tesco is now encouraging shoppers to try and reduce their own food waste by 1 kilogram a week.
Geoff Byrne, Chief Operating Officer Tesco Ireland, explained, "Finding a solution [to food waste] where the benefits are twofold for both the community and the business has been a significant step forward in the way that retailers can and should do business. We want to encourage our customers to do the same and take a look at how small changes in their own home can benefit their families as well as a global issue."
Tesco's Health & Wellbeing team have released tips to help consumers get started, including how to lengthen the lifespan of household staples like bread (sprinkle with water and pop in the oven) and tomatoes (store outside the fridge, stem down on a flat surface to prevent drying).
© 2015 - Checkout Magazine by Jenny Whelan.