Tesco today (7 July) has launched its first ever Club Card Day to celebrate the 21st year of its Clubcard in Ireland.
“It’s a day of deals, prizes and fun in Tesco stores around the country to reward Tesco shoppers and to welcome new ones also,” the retailer explained in a statement.
Since the loyalty card was introduced 21 years ago, it has amassed over one million users in Ireland.
“Irish shoppers have changed a lot over the last 21 years, and while lots of other things from 1997 may have gone out of fashion, the demand for loyalty and access to offers and savings remains strong,” Joyce Kelly, Clubcard Manager, Tesco Ireland said.
Since 2007, customers have also been able to access savings with Clubcard Boost partners such as Bord Gáis Energy, Dublin Zoo, Milano, Tesco Mobile, Odeon, Stena Line and Irish Ferries.
Using Clubcard Boost, Irish customers reportedly have saved over €6 million on their energy bills since 2012.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.