Tesco Ireland Pleads Guilty For Failing To Correctly Display Clubcard Prices

By Sarah O'Sullivan
Tesco Ireland Pleads Guilty For Failing To Correctly Display Clubcard Prices

On Monday, Tesco Ireland Limited pleaded guilty to two charges relating to how it displayed the price of products offered at promotional prices to Clubcard users.

The charges are to do with failing to comply with consumer protection law.

Judge Anthony Halpin applied the Probation Act, so Tesco was ordered to pay the legal costs of the Competition and Consumer Protection Commission (CCPC).

The retailer was also required to make a €1,000 donation to the Little Flower Penny Dinners charity.

The case comes after an investigation by the CCPC, the statutory body responsible for enforcing and promoting compliance with consumer protection law in Ireland.


It found that Tesco broke the law by failing to include unit pricing on its Clubcard promotional shelf edge labels.

The breaches were identified by the CCPC during an inspection in August 2023, which found that failure to include the information withheld sufficient information for customers to find the best value for money.

Supermarkets are legally required to show unit pricing to make that process easier for consumers.

Displaying the price per litre, kilogram or metre allows the consumer to compare the cost of similar products sold in different sizes.

It also prevents customers from being misled by packaging or discounts into paying more for less.


The CCPC encourages consumers to check unit prices when they shop and to make a report to the CCPC when they are not provided.

More information is available on the CCPC website.

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