Tesco has announced the launch of its first diverse Christmas decoration range, in collaboration with a Dragons’ Den-backed brand, March Muses.
The exclusive collection, which launches in late October and includes decorations, cards and gift wrap – from Father Christmas and The Nutcracker to delicately painted ballerinas – will be available across 300 Tesco stores ahead of Christmas.
Sophie Bailey-Humphries, buying manager, Tesco, commented, “The Tesco and March Muses range of festive ornaments, cards and gift wrap are a beautiful way to celebrate people and families across the UK who are not always represented in more traditional Christmas lines.
“I am looking forward to seeing how our customers incorporate them into their celebrations this festive season.”
The range features decorations starting from £3.75, cards, wrapping and gift bags starting from £1, and a kids’ pyjama range, starting from £12.
Natalie and Alison, the March Muses founders, said, “We are thrilled to partner with Tesco, a brand that shares our values of inclusivity and diversity.
“Our products are designed to celebrate the beauty of all skin tones and cultures, and we believe that every individual deserves to see themselves represented in the products they buy.
“We are elated for the opportunity to bring our products to even more people through Tesco, and we hope that this partnership will inspire other retailers to embrace diversity in their offerings.”