Tesco has confirmed that it will continue with plans to remove 'volume-led' promotions on foods high in fat, salt or sugar (HFSS) from October 2022.
This follows the British Government announcement last week that restrictions on multi-buy deals on HFSS products are to be delayed for a year.
According to research undertaken by the retailer, some 86% of customers say that they want to eat more healthily, and 77% want help from supermarkets in achieving that.
Last week, Tesco launched Better Baskets, a campaign that is designed to 'help customers shop a healthier and more sustainable basket, without compromising on price'.
Tesco explained that while it will continue to offer value on products across the entire store, this move means customers will no longer need to purchase more HFSS products than they need to access great value.
Jason Tarry, CEO, Tesco UK & ROI, said, “Our mission is to make Tesco the easiest place to shop for a healthy, more sustainable basket – while keeping the cost of the weekly shop in check.
"It’s vital that we keep making the right calls on behalf of customers and communities."
A statement issued by Tesco Ireland said that "as one of Ireland’s leading retailers, Tesco Ireland is committed to helping customers lead healthier and more sustainable lives. We are continuing to develop our health strategy for the Irish market and will update as it progresses.
"We have already pledged to increase sales of healthy products to 65% as a proportion of total sales by 2025," they added.
"We were the first Irish retailer to roll out sweet-free checkouts across all our stores since 2015 and we have stopped the use of ‘Buy One Get One Free’ offers on confectionery since 2017."